About Us

Bluetail was built by flight enthusiasts specifically for aircraft owners and operators like you.

Why did we create Bluetail?

It’s 2023, and it’s still a pain for private jet owners and operators to manage their important aircraft records for things like aircraft sales, maintenance events, compliance monitoring, audits and pre-flight reviews.  We wanted to create something to make all of this easier, and more, to change the game when it comes to owning a private jet.

Bluetail was built specifically to help aircraft owners, and the teams that support them, to easily manage and store all of their aircraft documents, records and data— whether it’s for a single aircraft or an entire fleet. 

So, what are you waiting for? Take Bluetail for a test flight today!

Our Story...begins at Apple

Our story begins at Apple in 1989, when Roberto, who helped interview Stuart for a finance position, famously asked him one final question: ”Name five other things you can do with a pencil besides writing.” 
Suffice it to say, Stuart got the job, and he and Roberto have been great friends ever since!
Besides (obviously) knowing a lot about pencils, Stuart has always had a passion for aviation, learning how to fly at the University of North Dakota, purchasing and building a business aviation training company in 2003, which is now known as LOFT. He also has an extensive background in tech software and startups. 
Roberto has a long and rich history of starting/growing businesses and solving complex problems, something he shares with Stuart. Both have also spent their careers building SaaS platforms for many startups and driving demand generation in a number of different industries.
With backgrounds that complemented each other perfectly, Roberto and Stuart recognized that the current solutions in aviation were lacking in technology, including aircraft records management. 
Thus, Stuart and Roberto joined forces and Bluetail was born— and business aviation will never be the same! 


Some companies call them core values. We call them our brand manifesto — the five key tenets that make up who we are, what we believe, and guides what we do.

We believe in passion with purpose.

Our passion is creating moments of WOW for aircraft owners, operators, partners and maintenance teams.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

– Steve Jobs

We believe that listening is better than talking.

We invest the time to listen and collaborate with our customers to deliver the industry’s best solutions possible.

“We have two ears and one tongue so that we would listen more and talk less.”

– Diogenes

We believe in the value of openly sharing information.

We are transparent with our customers and employees, freely sharing data, news and ideas – good and bad.

“None of us is as smart as all of us.”

 – Ken Blanchard

We believe in taking bold, calculated risks.

Disruption requires true courage and the willingness to take risks. Success requires we learn from our mistakes.

“If things seem under control, you are just not going fast enough.”

– Mario Andretti

We believe that laughter is good for business.

Smiling and laughter creates a company culture of positivity, which builds a foundation  of growth and prosperity.

“The person who can bring the spirit of laughter into a room is indeed blessed.”

­– Bennett Cerf