Our manifesto

Some companies call them core values. We call them our brand manifesto — the six key tenets that make up who we are, what we believe, and guides what we do.

We believe in passion with purpose.

Our passion is creating moments of WOW for aircraft owners, operators, partners and maintenance teams.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

– Steve Jobs

We believe that listening is better than talking.

We invest the time to listen and collaborate with our customers to deliver the industry’s best solutions possible.

“We have two ears and one tongue so that we would listen more and talk less.”

– Diogenes

We believe in the value of openly sharing information.

We are transparent with our customers and employees, freely sharing data, news and ideas – good and bad.

“None of us is as smart as all of us.”

 – Ken Blanchard

We believe in taking bold, calculated risks.

Disruption requires true courage and the willingness to take risks. Success requires we learn from our mistakes.

“If things seem under control, you are just not going fast enough.”

– Mario Andretti

We believe that laughter is good for business.

Smiling and laughter creates a company culture of positivity, which builds a foundation  of growth and prosperity.

“The person who can bring the spirit of laughter into a room is indeed blessed.”

­– Bennett Cerf

We believe in always striving to level up.

Always. Whether it’s our processes, new projects, or a brand new tail – we want to be the very best that we can be. We got you. 

Bluetail Always Leveling Up

“Success is not final, failure is not fatal: it is the courage to continue that counts.” 

­– Winston Churchill

JSSI Traxxall now integrates with Bluetail